Résumé

Marketing, Communications & Campaign Strategy

I am a marketing and communications leader with a strong record of building integrated campaigns, strategic content, public relations, and outreach initiatives that help organizations grow visibility, strengthen relationships, and communicate practical value. My experience spans business, financial organizations, healthcare, education, arts, agriculture, membership, and nonprofit settings, with measurable results in member engagement, digital campaign performance, local outreach, brand consistency, and customer-focused messaging.

Skills

Member Marketing & Engagement Strategy

Develop member-focused campaigns, renewal messaging, segmented outreach, and follow-up systems that improve response, strengthen relationships, and support long-term engagement.

Campaign Planning & Digital Marketing

Create coordinated campaign plans, email strategy, website content, social media and direct response messaging, and content timing that moves audiences from awareness to action.

Customer-Focused Content & Copywriting

Write practical, audience-focused content for newsletters, websites, catalogs, articles, ads, direct mail, public relations, and leadership communications.

Brand, Advertising & Sales Support

Build consistent messaging, advertising materials, product/service copy, business outreach tools, rate cards, offers, and promotional materials that support visibility, response, and sales goals.

Systems, Reporting & Marketing Operations

Organize campaign calendars, CRM segmentation, reporting, vendor coordination, production workflows, performance tracking, and follow-up practices to improve consistency and outcomes.

Education

University of Illinois at Urbana - Champaign

College of Communications

Bachelor of Science, Advertising

Google Digital Marketing Certification

Professional Development Certificate

Northwestern University

Organizational Leadership Certificate

Experience

Director of Marketing Communications

Spotlight Arts Collective

Manhattan, Illinois | 2023 to Present

(Hybrid from Bloomington, Illinois)

Key Contributions

Rebuilt Spotlight’s marketing approach with coordinated campaign planning, stronger messaging, research-based timing, digital execution, and follow-up that improved organization visibility, sales support, local awareness, and community support.
Improved digital marketing performance by tripling the member/audience base, lifting email open rates more than 5X, and using research-based timing, direct-response links, website action paths, and visual content to move readers toward action.
Strengthened Spotlight’s public brand by replacing inconsistent materials with research-backed standards for messaging, sponsor visibility, website content, printed pieces, approval steps, stronger quality control, and reduced production costs.
Organized marketing operations around campaign calendars, business outreach tools, advertising materials, deadline tracking, reporting practices, and production workflows that improved consistency, accountability, and follow-through.
Developed stronger market outreach by researching local opportunities, prioritizing best-fit business prospects, tailoring messages to business interests, and creating follow-up tools that improved response, sales support, and relationship growth.

Senior Marketing Communications Consultant

The Association for Women in Communications

Long-Term Contract Clients

Provided marketing, communications, content, website, and campaign strategy for regional clients. Created marketing plans, customer messaging, website content, newsletters, advertising materials, online catalogs, public relations content, and sales-support communications.

Bloomington, Illinois | 2003 - 2023

Projects Included the Following:

Illinois Soybean Association: Developed marketing plans, materials, and editorial content for member publication, turning producer priorities, research, and rural business topics into practical communications for Illinois farm audiences.
Morton Buildings: Wrote corporate magazine articles, customer stories, ads, video scripts, and marketing materials for agricultural and equine building projects, connecting product features to real customer needs.
Rental City: Created website strategy, customer messaging, service content, images, and online catalog materials that helped residential and commercial customers compare equipment options and rental services.
Atlantic Services: Developed marketing plan, website content, service descriptions, and customer communications that positioned a large property maintenance company around reliability, responsiveness, and full-service support.
Fisher National Bank: Rebuilt website content and local marketing materials to support community visibility, customer communication, market expansion, and additional branch locations.
Carle Health: Created a marketing framework, digital communications, core messaging, and web content for a community health program that grew participation 12.5X during the two-year engagement.
Lincoln College: Created newsletters, PR content, audience updates, event materials, and marketing communications that strengthened institutional visibility, stakeholder engagement, and community support.

Creative Director

U.S. Sales Corporation

Northridge, California | 1998 - 2003

Key Contributions

Developed catalog and direct-response campaigns for a 100,000+ customer database, using segmented promotions, product messaging, seasonal offers, and calls to action that increased response rates 40%.
Led creative staff through campaign planning, copy development, catalog layout review, print specifications, proofing, vendor coordination, production schedules, testing, budget tracking, and final delivery for 50+ campaigns annually.
Improved catalog selling performance by reviewing layouts, order forms, customer offers, pricing details, product descriptions, and promotional packages for accuracy, readability, buying clarity, and response impact.
Wrote product and promotional copy that connected buyer needs to product value, sharpened offers, reduced purchase friction, supported repeat buying, and contributed to $10M+ in annual sales.

Director of Marketing & Communications

Planned Parenthood of Illinois

Champaign, Illinois | 1995 - 1998

Key Contributions

Led regional marketing communications for local sites, community programs, education efforts, public outreach, and direct-response campaigns, improving visibility, message consistency, audience response, and participation.
Directed multi-channel campaign work across newsletters, public materials, proposals, events, partner updates, and segmented outreach, increasing annual response revenue 63% in year one and 54% in year two.
Translated services, community needs, and program impact into plain-language communications for public materials, newsletters, partner updates, event content, and audience messages that improved trust, understanding, and response.
Managed campaign operations by supervising staff, setting budgets, organizing reports, coordinating timelines, preparing leadership materials, and strengthening follow-up workflows that increased direct-response revenue 352%.

Membership Marketing Coordinator

National Council of Teachers of English

Champaign, Illinois | 1994 - 1995

Key Contributions

Supported national membership marketing, acquisition, renewal, and engagement programs for a 35,000+ member professional association influencing education standards, literacy policy, and English language arts instruction.
Designed segmented, data-informed outreach and renewal campaigns using member targeting, message testing, member communications, and follow-up workflows that improved response rates by 19% and retention to over 90%.
Built reporting and forecasting tools that connected campaign ROI, member engagement, channel performance, renewal trends, and acquisition results to practical decisions about future outreach strategy.
Managed membership data, campaign lists, outreach communications, and a 12-person follow-up team, improving data quality, response consistency, member satisfaction, retention, and national engagement.